Release 4.04 - April 2015

Release 4.04 is the first release of major improvements in Pinpointe's reporting and statistics. 


Check out some of the following new and updated reports:


Compare Campaign Results

Now you can see how multiple campaigns performed. Compare up to 8 metrics. Also check engagement rates - key statistics as compared to opened emails, and list attrition.


Go to Statistics -> Campaign Results


Select multiple campaigns then select 'Compare Campaigns'




Time of Day / Day of Week Conversions

Ever wonder what time of day your subscribers are most likely to click and convert? Or which day of the week is best? With our new conversion report - you can determine your most optimal conversion times. 


Head over to Statistics -> Campaign Statistics, and view the results of a campaign. Then click either the 'Day of Week' or 'Time of Day' Tab:





Statistics -> Campaign Statistics:

  • Statistics Snapshots - more key performance metrics at a glance including opens/clicks/bounces/unsubscribers and spam complaints
  • Statistics Details - interactive graph so you can easily scroll and zoom into all opens / clicks/ bounces / unsubscribe data.


  • Each individual statistics event (e.g. each open, click etc) displays the custom fields; plus click on any event to go straight to the subscriber's record.


  • NEW! Link Summary report - Report on the # of clicks per link
  • NEW! Hour of Day and Day of Week reports --  Learn what hour of the day your audience is most likely to open; and see opens/clicks by day of the week.


Statistics -> Contact List Statistics
  • See how your lists are performing over time with great drill-down statistics including:
  • NEW! List Growth reports - new subscribers
  • NEW! List attrition reports  - How many contacts are you losing each month to bounces, unsubscribes and complainers?
  • UPDATED: Top Domains Report
  • UPDATED:  Opens Stats, Link Clicks Stats, Bounce Stats and Unsubscribe Stats. Each report now includes top key performance metrics, plus interactive reports so you can drill down and zoom in to any date range to learn how your lists are performing.
  • (In Opens Report): Each individual statistics event (e.g. each open, click etc) displays the custom fields; plus click on any event to go straight to the subscriber's record.


Statistics -> Account Summary

  • Check out the updated report to see Total emails sent / opens / bounces / unsubscribes across all lists.


Other - Editor:

  • A few minor bug fixes to the current HTML editor. 

We're continuing to enhance our reporting. Got an idea for a great report? 

Drop us a note at support@pinpointe.com or give us feedback on our new Feature Request Forum -- we look forward to hearing from you.

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