There are 4 different types of forms that you can make use of.
- Embedded Signup Form
- Forward to Friend Form
- Modify Preferences Form
- Embedded Unsubscribe Form
A signup (subscription) form allows visitors to your site to add themselves to your contact list. You can gather information on your contacts in the form of any custom fields that you have created and included in your form. To use this type of form, simply create the form through the website form creation process, including any custom fields that you wish to gather information on. When you have finished creating the form you will be passed to the Add the Form to Your Website page. You may follow the instructions at the top of the page to copy the code so that you may place the code on your website or click the orange "OK" button to take you back to the View Website Forms page. At any time you can click the link to 'Get HTML' on this page to go back to the Add the Form to Your Website page. You can edit this form to make it look as you want so that it will look like your site. Just be sure to leave the code marked "Do not modify or remove" intact. From here you simply wait until visitors make use of the form and add themselves to your mailing list.
Forward to Friend Form
This form is used in a slightly different way. You create the form using the same process as the other forms but when you wish to use it you need to include it in your email campaigns with a link you add to the template. The reason for this is that the link is created so you can record which contact forwarded the email on and at what time. You simply need to select the name of the form from the left-hand control panel under "Insert Form" in the Campaign Builder. Click the form you want and insert its name into your email campaign and at the time of sending it will be converted into the link and sent on to your contacts.
Modify Preferences Form
You create this form in the same fashion as the others but you include this in your email campaigns by inserting the form's name into your template. In the same fashion as the Forward to Friend form, the form's name will be converted into a unique link so that your contacts can log in and manage any details that you included in the creation of the form. This may be which contact lists they are subscribed to, what details are stored for their custom fields, even their email address.
Embedded Unsubscribe Form
This form is created and used in much the same way as the signup form except that you cannot add custom fields to it. Once it is created and placed on your website you can direct your contacts or site visitors here so they can unsubscribe themselves from your contact list.