Add automatic lead scoring for contacts. For example:
Opened Email: Score = Score +2
Clicked Link: Score = Score +5
--
Advanced events such as:
Visited Page xxx: Score = Score + n
Submitted Form xxx: Score = Score + n
If contacts are scored, then allow the ability to search or create a segment to find all prospects with Score > x ('hot or active' contacts)
Craig Stouffer
Add automatic lead scoring for contacts. For example:
Opened Email: Score = Score +2
Clicked Link: Score = Score +5
--
Advanced events such as:
Visited Page xxx: Score = Score + n
Submitted Form xxx: Score = Score + n
If contacts are scored, then allow the ability to search or create a segment to find all prospects with Score > x ('hot or active' contacts)
2 people like this idea