In Pinpointe, you are not limited to testing only two email campaigns. You can test as variation of a campaign as you would like.

Setting up a split test:


First, create as many versions of your email as you would like to test.

From within your Pinpointe account, go to Reports -> Split Tests Statistics (Fig 1).


Fig 1



Now, you'll be on the Split Test Statistics page. Click the “New Split Test” button (Fig 2).

Fig 2


Now, you'll land on the Create a Split Test page (Fig 3). Enter a name for your Split Test. The name is only visible to you, so you'll want a detailed name that is recognizable, preferably one with a date. 


Fig 3




Choose the campaigns you would like to split test, then decide whether the winners will be based on who opens the email (the default option) or who clicks on the email. 

Next, decide whether you’ll choose a winner based on either clicks or opens. For this test, I chose opens.

Choosing what kind of test to run a bit more complicated (Fig 4). 

Fig 4

You’ll get to choose between a standard test and an autopilot test. 

A standard test distributes the email variations equally across my entire list and compares the results. 

An autopilot test takes a percentage of your list, which you can define, and sends it to that portion of your database. Once the results are in and a winner is determined, Pinpointe will send the winning email to the remainder of your database. For example, if you defined 10% as the percentage upfront, the percentage of people on your list that would receive the winning email would be 90%. 

If you’re not sure which option to choose or if your list is small (like under 2,000 subscribers), choose the standard test.


After choosing your Test Type, click the Save and Send button.

Now, you’ll see the page where you define who you’re sending to. You can choose from databases or list segments. Click the Next button when you’re done (Fig 5). 

Fig 5


You’ll see one last confirmation page where you can control sender information when your emails will go out along with the tracking information (Fig 6). Click Next after you’ve made your choices. 

Fig 6



Now, you'll be on the final confirmation page for scheduling a split test. If you’ve clicked “Send My Email Now” in earlier pages, then your email will be automatically scheduled to go out right away. Just click the button that says “Schedule My Split Test Campaign” to send your emails and start your test.

You’ll be brought back to the main “View Split Tests” page. See the status of your test under the “Action” column (Fig 7). 


Fig 7

Statistics for Split Tests can be viewed under Reports -> Split Tests Statistics (Fig 8). 

Fig 8