Segments are like flexible dynamic lists or "saved searches" that can be changed any time. You can define your segment (or "audience") based on custom fields you upload (demographics) and/or behavioral info like opens, clicks, etc. 


Pinpointe highly recommends working from a master database and segmenting it into small lists instead of using multiple databases. You'll be able to better target audiences by pulling out portions of your list and sending targeted emails to specific segments, and you’ll also be able to manage your lists more effectively.


Examples of segments:

  • All Active contacts in list X that have NOT opened any email campaigns before a specific signup date (Date Added)  
  • All contacts located in a specific state (CA, NY, etc.) 
  • All contacts with a specific title or titles who are located in a specific area (CTO, Sales, etc.) 


A good segment to create is:

  • All active contacts in list X that have never opened an email campaign


The contacts in this segment are those contacts in your list(s) that you are paying for that are not producing any results. At some point, you may wish to export them to a csv file and unsubscribe them using the Bulk Unsubscribe feature.


To create a segment of all active contacts who have never opened any email campaign would look something like the following (Fig 1):


Fig 1




After clicking "Save", you will save your segment. 


You can both Export Active contacts from any segment(s) AND send an email campaign to any Segment(s).


Note:  When creating a segment, it is always recommended to add the criteria Activity Status ... is ... active. If you don't do this, the number of contacts displayed and comprised of in that segment will include Unsubscribed and Bounced contacts as well as all the Active contacts. However, you 'll only be able to send and export the Active contacts.

For example, if you do not include that criteria, and your segment includes 500 Bounced Contacts, 500 Unsubscribes and 10,000 Active Contacts, the number of contacts it displays will be 11,000 total. If you send to or export that segment, it will only send or export the 10,000 Active contacts.