Each list you load into Pinpointe is a separate database. What this means…
If firstname.lastname@example.org is a contact in three of the databases you have loaded into Pinpointe, she accounts for three separate contacts. Now, let’s say you send an email campaign to one of the databases that email@example.com is on and she unsubscribes. Guess what? firstname.lastname@example.org is still subscribed to those two other databases and may get a little irritated if she receives another marketing email from your company.
You can save the hassle of manually unsubscribing email@example.com from those other two lists by using segments, but first you need to create a master (main) database.
To create a database, see:
* Note: Your administrator may have already created a database for you. To check to see if a database already exists, click the 'Manage Databases' link on the home screen.
Segments are like ‘saved searches’ – or flexible, dynamic lists – and can be changed anytime. You can define your ‘segment’ (or ‘audience’) based on demographics – custom fields you upload – and/or behavioral info like opens and clicks.
Pinpointe highly recommends working from a master database and segmenting it into small lists, rather than uploading multiple databases. You’ll be able to better target audiences by pulling out portions of your list and sending targeted emails to specific segments, and you’ll also be able to manage your lists more effectively.
To create a segment, see:
Tagged lists are that you upload into a Pinpointe database that you tag with a certain name. Tagged lists make it easier to select contacts from within your database and send them a targeted campaign.
To create a tagged list, see:
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