The following scenarios are supported with the new unsubscribe and Preferences Center:
Customer sends campaign to single list (OR to a segment which includes only 1 list); Subscriber can unsubscribe from the list or from all email. Only the list sent-to will be displayed + ‘unsubscribe from all’.
Customer sends campaign to multiple lists (OR – to a segment which represents more than 1 list); Subscriber can change subscribe / unsubscribe preferences for one or more of the lists, or from all email. Only the lists sent-to will be displayed. If the subscriber status is NOT Active on any of the lists – the email is still sent.
Customer has many lists but wants to create a custom preferences center where Subscriber can select to subscribe / unsubscribe from the list of lists. Important differentiator – this may include one or more lists that the Subscriber is presently NOT subscribed to. In this way – the Subscriber might be presented with other lists that they were not familiar with.
Recipient choices are updated. If Subscriber was not on one or more of the lists presented and chooses to subscribe, they will be added.
- Customer uses custom fields to segment. Subscriber can select their preferences. In this case – Customer creates a custom Update Preferences form.