Pinpointe maintains a global ban list of contacts.  These are contacts who have complained about receiving SPAM in the past, and/or who have requested to be removed from any email correspondence. These contacts will not be added to your email list when you import your contacts.

What is a Global Block List?

A Global Block List is a list generated and maintained by Pinpointe. We've created this list through the analysis of key delivery data accumulated from all customers in our email database.  We check all lists uploaded to protect our customers against spammers and to improve delivery by eliminating email addresses with:

  •   Known hard bounces
  •   Known spam complainers
  •   Known honeypots/spam traps

Below, we will define and explain each of these scenarios:

  • Known Hard Bounce Email Addresses – These occur when the email address you are sending to does not exist. This could be a result of poor data entry or invalid characters in these email addresses, or they may no longer exist.

  • Known Spam Complainers – These are the people who hit the spam complaint button on most of the emails they receive, even the messages they signed up to receive.

  • Known Honeypots/Spamtraps – Spamtraps come in two different varieties:

    1. Email accounts that are not linked to or accessed by humans. Since no actual person uses the account, it is known that no one used the opt-in process for an email delivery program. Those email accounts have been abandoned, and no longer used. ISPs and Blacklist Companies will use these accounts and will block you if emails are being sent to this type of email address. Their justification is that if they aren’t active anymore, then they should not still be receiving email.

    2. A spam trap is also known as an email ‘honeypot.’  In its simplest form, this is an email address that is used to collect spam emails. Unlike spam filters, however, it doesn't try to recognize what is spam and what isn’t, it just assumes that everything it receives is spam. It can do this because the email address is never used by a real human being and has never been subscribed to receive any email. Therefore, anything that gets sent to the address must be unsolicited email. Repercussions of sending an email campaign to a spam trap are quick and severe. Most of the time, ending with ISPs totally blocking the sender’s IP address, thus making email deliverability nearly impossible until you remove these spam traps from your email list.