Databases

Each list you load into Pinpointe is a separate database. What this means…

If [email protected] is a contact in three of the databases you have loaded into Pinpointe, she accounts for three separate contacts. Now, let’s say you send an email campaign to one of the databases that [email protected] is on and she unsubscribes. Guess what? [email protected] is still subscribed to those two other databases and may get a little irritated if she receives another marketing email from your company. 

You can save the hassle of manually unsubscribing [email protected] from those other two lists by using segments, but first you need to create a master (main) database.

To create a database, see: 

• How do I create a new contact list (database)?
  

* Note: Your administrator may have already created a database for you. To check to see if a database already exists, click the 'Manage Databases' link on the home screen.

Segments

Segments are like ‘saved searches’ – or flexible, dynamic lists – and can be changed anytime. You can define your ‘segment’ (or ‘audience’) based on demographics – custom fields you upload – and/or behavioral info like opens and clicks.

Pinpointe highly recommends working from a master database and segmenting it into small lists, rather than uploading multiple databases. You’ll be able to better target audiences by pulling out portions of your list and sending targeted emails to specific segments, and you’ll also be able to manage your lists more effectively.

To create a segment, see: 

How do I create and utilize segments?

Tagged Lists

Tagged lists are that you upload into a Pinpointe database that you tag with a certain name. Tagged lists make it easier to select contacts from within your database and send them a targeted campaign.

To create a tagged list, see: 

How do I create a tagged list?

Also See: 

Databases, Tagged Lists and Segments - Overview

Click to see a larger view of the image below.