To be compliant with Pinpointe's forms (i.e. unsubscribe pages and subscriber preferences center), you need to ensure your list names are named appropriately, and they have proper list descriptions. Adding list descriptions is optional, but we recommend it, as it will give subscribers a clear understanding of what they are signing up for and/or unsubscribing to.

How to update your list names and add a list description:

Click on the 'Manage Databases' link on the home screen.

Review your databases and click the blue Edit link (you'll find this to the far right of the list name) for each list you would like to edit.

On the next screen

  1. Change your list name
  2. Be sure to use a name that will resonate with your subscribers. Avoid list names like Salesforce Dump, Old Subscribers, Webinar Leads, etc.
  3. Add a list description
  4. Again, use a description that will make sense to subscribers. You may also want to include the list's send frequency (i.e. – monthly, bi-monthly, weekly, etc.)
  5. Click the Save button