Join Pinpointe and Bob Bly, noted Internet strategist, prolific author (he's written 80+ books) and successful copywriter. Bob will show you how to create free content offers that generate more leads AND help grow a reputation as a thought-leader in your industry. We are limited to 1,000 seats so register early. 

In practical, no-nonsense terms, Bob will explain and demonstrate:

  • Understanding the difference between content vs. copy
  • 5 types of content your readers will love
  • How to avoid writing bad content ever again
  • 6 ways to use content to improve marketing results
  • Templates for creating instant content

About Bob Bly - Bob Bly, is the prolific author of more than 80 books, including “The Copywriter’s Handbook” and “The Complete Idiot’s Guide to Direct Marketing.” Bob is a frequent presenter at industry events. He has helped clients ranging from small businesses to Fortune 1000 global companies including IBM, AT&T and BOC Gases.