Offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. In this session, you will learn how to create free content offers that generate more leads while achieving other marketing objectives. What you will learn:
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5 reasons to offer free white papers in your marketing.
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The 4 characteristics of a successful offer.
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Choosing white paper titles and topics with the strongest appeal.
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Generate twice as many leads at half the cost.
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Interest the prospect in your product and not just your white paper.
Increase Leads with Content-Based Marketing from Pinpointe on Vimeo.